What is a brand kit and why your brand needs one
A brand kit contains information about the visuals you use to distinguish your brand’s identity. These include branding elements such as.
A brand kit is a collection of visual and written elements that are used to consistently represent a company's brand across all platforms and materials. These elements include the company's logo, color palette, typography, imagery, and tone of voice. Having a brand kit ensures that all design materials produced by the company are consistent and cohesive, helping to establish and maintain a strong brand identity.
What should be included in your brand kit?
A standard brand kit should contain your:
- Brand logo
- Brand assets
- Brand Colors
- Brand Showcase ( Mockups )
- Social media Design
- Stationary ( Business Card , Letterhead ,Envelope, Invoice )
- Contact information